Description

Longcroft Cat Hotel is a boutique luxury hotel for cats. Comprising 6 individually themed suites (I kid you not!), each with their own heated bedrooms, hand-made wrought iron beds, individual exercise areas, the list goes on and on.

Problem

Our first challenge was to come up with a brand which epitomised the cattery industry combined with the boutique hotel experience. This was a task in and of itself as the cattery industry had never seen anything like this before, go check out the photos to see what we mean!

Our Solution

We took our inspiration purely from boutique hotels hitting on a look and feel which touched on the fact it was a cattery and played heavily on the luxury with big bold imagery and striking yet simple design. The copy was more personal and welcoming and the overall feel of the site just sat right.

One very happy cattery owner later and we've helped launch a business that has gained worldwide appeal (click here if you don't believe us it's truly amazing!), though we can't take all the credit for that we're just a small part of the success! Not only that the business has had a record year with an outstanding 91% occupancy in it's first year.

Details

Working within this industry was a totally new experience for us, however the business model was the most appealing part of this project. What was initially, in our minds, a totally bonkers proposition soon turned into a runaway success across the internet as it first hit the national press and then online press worldwide.

The project hasn't stopped there and we're currently working on some branded merchandise as well as some 'top secret' activity in the world of very pampered cats!

Tags

  • Social Media
  • Web Design
  • Branding
  • Client Relationship

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